How to Humanize (And Talk to) your Ideal Client Avatar

(prefer video over text? click here to watch the Facebook Live instead) Alrighty, Dr. Frankenstein – it’s time to take those spreadsheets and data points and bring ’em to life. This week we’re going to humanize your client avatars and learn how to talk to them effectively. From 2D Data to 3D Profile “At Amazon, Jeff BezosContinue reading “How to Humanize (And Talk to) your Ideal Client Avatar”

How to Find the Data you Need to Create Marketing Personas for your Bookkeeping Business

(prefer video over text? click here to watch the Facebook Live instead) “Don’t try to cast a wide net … When it comes to your client avatar, if you don’t know exactly who it is you’re approaching, you’re doing a massive disservice” — DEAN GRAZIOSI Last week we covered why creating and having a client avatar (AKAContinue reading “How to Find the Data you Need to Create Marketing Personas for your Bookkeeping Business”

Having a “Target Market” Isn’t Enough – Why Your Bookkeeping Business Needs Marketing Personas

(prefer video over text? click here to watch the Facebook Live instead) The difference between the almost right word and the right word is really a large matter—’tis the difference between the lightning–bug and the lightning. — MARK TWAIN You know that writing great content online matters for your bookkeeping business. And you want your social media posts andContinue reading “Having a “Target Market” Isn’t Enough – Why Your Bookkeeping Business Needs Marketing Personas”