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The 4 P’s You Need for Your Business Messaging During the Coronavirus

(prefer video over text? click here to watch the Facebook Live instead) “So … how in the world do I talk about my business during a pandemic?” I know you’re thinking it, because I’m thinking it.  I’ve been wrestling with this all week, and I get freakin’ PAID to write. If you want a peek under myContinue reading “The 4 P’s You Need for Your Business Messaging During the Coronavirus”

How to Humanize (And Talk to) your Ideal Client Avatar

(prefer video over text? click here to watch the Facebook Live instead) Alrighty, Dr. Frankenstein – it’s time to take those spreadsheets and data points and bring ’em to life. This week we’re going to humanize your client avatars and learn how to talk to them effectively. From 2D Data to 3D Profile “At Amazon, Jeff BezosContinue reading “How to Humanize (And Talk to) your Ideal Client Avatar”


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